Govan hopes to raise money for the film program from donors and patrons, much as other departments are funded. His vision includes an expansion of the budget and the hiring of several film programmers with different areas of expertise.
The goal is to create an endowment between $5 million and $10 million; however, the consequences of failing to meet this ambitious goal are ill-defined.
As the Times reports, corporate donations will allow the program to continue until larger donations can be found:
Last Wednesday, LACMA received a donation of $150,000 from the Hollywood Foreign Press Assn., Time Warner Cable and Ovation TV in support of the film program. The money has allowed the museum to continue the series past its scheduled closing date in October. With the donation, the program has enough money to operate through the end of the fiscal year in June 2010.